Privacy Policy
Last updated: February 2026
1. Introduction
Mercato XI ("we", "us", or "our") operates the website mercatoeleven.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
2. Information We Collect
We may collect the following types of information:
- Usage Data: Pages visited, time spent, browser type, device type, referring URL, and IP address.
- Cookies & Tracking: We use cookies and similar technologies to enhance your experience and serve relevant advertisements.
We do not require you to create an account or submit personal information to use our site.
3. How We Use Your Information
- To operate, maintain, and improve our website.
- To analyze usage trends and optimize content.
- To display advertisements through third-party ad networks.
4. Third-Party Advertising & Google AdSense
We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on your prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your browsing activity.
You may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of third-party vendor cookies at www.aboutads.info.
5. Cookies
Cookies are small text files stored on your device. We use them for:
- Essential cookies: Required for basic site functionality (e.g., theme preference).
- Analytics cookies: Help us understand how visitors interact with our site.
- Advertising cookies: Used by Google AdSense and its partners to deliver relevant advertisements.
You can control cookies through your browser settings. Note that disabling cookies may affect site functionality.
6. Third-Party Services
Our website may use the following third-party services:
- Google Tag Manager (GTM): Tag management system used to deploy analytics and advertising tags. GTM may collect anonymized usage data. Google Privacy Policy
- Google Analytics: Web analytics service that tracks and reports website traffic. Deployed via Google Tag Manager.
- Google AdSense: Advertising platform. Google Privacy Policy
- Sportmonks API: Football data provider used to display statistics and player information.
These third-party services are only loaded after you have accepted cookies via our cookie consent banner.
7. Data Retention
We do not store personal data beyond what is automatically collected through cookies and analytics. You can clear cookies at any time through your browser settings.
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you.
- Request deletion of your data.
- Opt out of personalized advertising.
- Withdraw consent for cookies at any time.
9. Children's Privacy
Our website is not directed at children under 13. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us at contact@mercatoeleven.com.